Posts Tagged ‘integrity’

The Brand Called You – An Imperative or a Danger?

The idea of a personal brand came into the spotlight via the 1997 Fast Company article, The Brand Called You, and has remained as a celebrated – nay, revered – concept in the business world. The article’s author, Tom Peters, asserts that “you’re every bit as much a brand as Nike, Coke, Pepsi, or the Body Shop.” As a matter of fact, you need to consider yourself CEO of Me, Inc. (That’s your me, not mine.)

Last night I was speaking on a panel geared toward young professionals in the midst of career transition and this very topic of personal branding came up. I listened to the other panelists give credence to the concept and the language and then I weighed in. As a business-owner who loves all things marketing and branding as it relates to my business, let me recap my perspective.

I think it’s dangerous to consider ourselves brands. Using language that positions human beings as consumer goods for sale or for trade undermines the value inherent in being a living creature. It also sponsors the already damaging cultural overemphasis on money and work. Or, as this New York Time article from earlier this year asks:

Is the society always better off with the undigested utterance, the instantaneous attempt at positioning? And in marketing ourselves, will we neglect the pursuit of actually improving?

Part of my perspective on personal branding is connected to my perspective on job searching and employment, in general. I view both as a mutual courtship that must lead to collaboration. Yes, we have to be clear on who we are, what we want and what we bring to the table. But always seeking to sell to one another detracts from the experience of true community.

There were a few nods in the audience last night, but I came away with the impression that my perspective is a minority one. Indeed, many of my respected colleagues and peers are big proponents of personal branding and the internet is awash in programs and trainings designed to help you be a better CEO of Me, Inc.

I’d like to know your perspective. Is creating a personal brand something you believe must be done in order for you to be successful? Does the idea make you uncomfortable? Does it connect with your truest sense of self and your deepest spiritual beliefs?  Have you articulated what you believe is your personal brand?

Day 12: An Irish Grandmother (30th Birthday Countdown)

As a countdown to my 30th birthday on March 18, I’ve committed to offering 30 people, things and experiences I want to celebrate from the last 30 years. Grab a piece of cake and enjoy reading!

My last surviving grandparent died this morning.

Of all my grandparents, I was closest to her. Mommom was the one I adored as a child; the one who loved the wind; who gave out ironed $5 bills to her grandkids so they might “buy a Coke”; who painstakingly celebrated each Christmas gift given to her; who served tea in Irish Beleek China; who would hold my teenaged hands in hers and give me some bit of advice.

(Christmas, 1996)

But I have only seen Mommom twice in the past five years even though we live fewer than 10 miles apart. Both times were during this last month while she lay dying on a hospital bed at the age of 98.

This is because Mommom had “disowned” me.  I will spare you the details and let it stand at the fact that five years ago I suggested we build a better relationship.  She has never spoken to me since.

When I got the call two weeks ago that she wanted to see me in the hospital, I obliged. I have long ago released any anger toward her and was hopeful that she would release her own toward me, perhaps offering herself some comfort at the end of this road. Alas, in the unforgiving nature of dying, she was unable to speak to me by the time I arrived at her side. Her stroke had left her partially paralyzed and in need of a ventilator, preventing her from vocalizing.

I held her hand for over 30 minutes while she struggled with great frustration to tell me something. But it was too late. For her, there could be no deathbed speech.

The life lessons learned by watching Mommom from afar have been invaluable and I have found myself celebrating them frequently in these last weeks. In particular, I celebrate the understatement that it is better to address matters of great importance in a timely fashion.  I find it easy to also celebrate the warmth and generosity I experienced with her as a child and the Depression-era Irish Catholic strength that coursed through her blood.

Today, however, on the day of her death, I  mostly celebrate what I hope is freedom for her from the suffering that clouded most of her life. To do so, I offer this:

The Lake Isle of Innisfree

by William Butler Yeats

I WILL arise and go now, and go to Innisfree,
And a small cabin build there, of clay and wattles made:
Nine bean-rows will I have there, a hive for the honey-bee,
And live alone in the bee-loud glade.

And I shall have some peace there, for peace comes dropping slow,
Dropping from the veils of the mourning to where the cricket sings;
There midnight’s all a glimmer, and noon a purple glow,
And evening full of the linnet’s wings.

I will arise and go now, for always night and day
I hear lake water lapping with low sounds by the shore;
While I stand on the roadway, or on the pavements grey,
I hear it in the deep heart’s core.

May it be so.

I am the Medium and the Message

All right, so I’m not Marshall McCluhan. If I was, the title would be this.

A close relative recently asked how I felt about being so “out there” in terms of social media; in particular, how does it feel to be exposing myself so much via this blog. After all, you can be drastically different things to different people if you manage to keep them separated.

Like most people, I have experience with this. My circles are wide and varied and everyone gets a slightly different flavor of Jen, Jennifer, Aunt Jenny or Ms. Gleeson Blue. That’s part of what it means to be a social creature. Unfortunately, a “different flavor” can also lead to a problematic disintegration of authenticity.

A typical example: I was recently talking with a client about how hard she finds it to integrate her different personas. In other words, if her work people showed up at a family party, they wouldn’t recognize her as the same person. And vice versa.

That’s when it clicked for me.

Social media has invited me to publicly stand for who I am and what I’m about. The medium (blogging, in this case) has sharpened the message (it’s coming). Clarified it. Liberated it, too.

And it asks me to show up consistently all over my life. Paradoxically, it seems, this experience of anonymity that comes with sitting at a keyboard has actually enabled me to be more authentic and integrated all across the board (that’s the message!). I bring more of ME wherever I go, be it a family barbeque, a client session, a Board meeting, a night out with friends.

So if you are the medium, what’s your message?

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