All right, so I’m not Marshall McCluhan. If I was, the title would be this.

A close relative recently asked how I felt about being so “out there” in terms of social media; in particular, how does it feel to be exposing myself so much via this blog. After all, you can be drastically different things to different people if you manage to keep them separated.

Like most people, I have experience with this. My circles are wide and varied and everyone gets a slightly different flavor of Jen, Jennifer, Aunt Jenny or Ms. Gleeson Blue. That’s part of what it means to be a social creature. Unfortunately, a “different flavor” can also lead to a problematic disintegration of authenticity.

A typical example: I was recently talking with a client about how hard she finds it to integrate her different personas. In other words, if her work people showed up at a family party, they wouldn’t recognize her as the same person. And vice versa.

That’s when it clicked for me.

Social media has invited me to publicly stand for who I am and what I’m about. The medium (blogging, in this case) has sharpened the message (it’s coming). Clarified it. Liberated it, too.

And it asks me to show up consistently all over my life. Paradoxically, it seems, this experience of anonymity that comes with sitting at a keyboard has actually enabled me to be more authentic and integrated all across the board (that’s the message!). I bring more of ME wherever I go, be it a family barbeque, a client session, a Board meeting, a night out with friends.

So if you are the medium, what’s your message?